France Girevik was established in 2008 and specialises in selling high quality pro grade kettlebells, instructor training courses, basic kettlebell seminars and advanced kettlebell training course. France Girevik is also dedicated to general physical preparation and sport specific preparation for both professional athletes and fitness enthusiasts. One of the main goals of the company is to primeraly develop kettlebell usage within the sports and fitness industry and to promote Girevoy Sport (Russian kettlebell sport). The managing director of the company, Johan Jaumain is one of the few international IUKL coaches in the world. He has gained a wealth of experience and practice after attending courses in Eastern Europe and training directly under Vasily Ginko's supervision, sevenfold world heavyweight kettlebell champion. While working and studying strength and conditioning in England, Johan had the opportunity to train and coach football players, rugby players, martial artists (from muay thai through Brazilian jujitsu to MMA) and elite military units with kettlebells.